Marie Ledendal, Lecturer and Researcher at the Department of Communication and Réka Tölg, Postdoctoral Fellow, Horizon EU CARE Project at the Department of Service Studies, joined the conversation to share their expertise on textile recycling, strategies for influencing consumer behavior, and empowering retailers to champion sustainable practices.
They delved into how strategic communication can drive sustainable consumption, the pivotal role retailers play in guiding purchase decisions, and the complexities of mobilizing communities around textile reuse and recycling initiatives.
The event was hosted by Cindy Huaripata Yizuka, Master’s student in Service Management and CEO & Founder of Feedback Comunicación Empresarial, and would not have been possible without the enthusiastic participation of our attendees and speakers. A heartfelt thank you to everyone who contributed to moving us closer to a greener future!
