Organisational Communication, Leadership, and Branding
The Organisational Communication, Leadership, and Branding research theme studies the complex and mutual interplay between communication and organising processes. It focuses on strategic communication within the public and private sectors and processes such as leadership and branding. Contemporary societal challenges, such as sustainability, digitalisation, and resilience, are examined to understand how organisations navigate issues of legitimacy, trust, relationship, identity, and change through communicative processes.
Drawing on interdisciplinary perspectives from leadership studies, strategic communication, and branding, the research investigates how meaning is constructed, contested, and institutionalised within and across organisations. The emphasis is on communication as constitutive in organisational dynamics rather than just a tool to disseminate information.
Key areas of research include:
- Communicative leadership and coworkership
- Employee engagement
- Identity construction
- Place branding
- Public diplomacy
- Public affairs
- Reputation management
- Strategizing
- Sustainability communication
- Science communication
Particular attention is given to the way public organisations communicate in response to the growing demand for transparency, trust, and citizen engagement, especially in digital and networked environments.
The researchers in the theme are leading experts in their fields and publish their work in international academic journals as well as collaborating with public and private organisations to address contemporary communication challenges.
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