Research seminar with Denisa Hejlová

Profile: https://iksz.fsv.cuni.cz/en/contacts/institute-members/83657214

Abstract:

The Centre for Strategic Communication was established in 2023 at the Institute of Communication Studies and Journalism, Faculty of Social Sciences, Charles University. It conducts applied and primary research across four thematic areas: science communication, health communication, institutional and governmental communication, and digital communication including AI and influencer marketing.

Current projects in the health sector examine covert marketing strategies in the tobacco and nicotine industry (including influencer promotion and social media grey zones) and marketing regulation of breast-milk substitutes. The Centre is also developing a Horizon Europe application exploring FIMI and influence operations in democratic contexts. Within the Centre, the CRAIC (Creative and Responsible AI Communication) research group focuses on AI and ethical communication.

The seminar will offer an overview of the Centre's research agenda and open discussion on potential areas of collaboration.